Lee.org

About his clothing designs, Ralph Lauren said in a radio interview, “People want to experience a sense of history and connectedness to their roots.” Of course, Ralph was born ‘Ralph Lifshitz’. This idea relates to what’s behind the J. Peterman catalog. They manufacture obviously imaginary history while Ralph Lauren’s worn polos and broken-in jeans make a more real connection to… an imaginary history. And people eat it up!