Poor Design Workshop
Hello and welcome to a new feature of this blog… I’m calling it “Poor Design Workshop“. In each segment, I’ll show you some… well… something that I think is a poor design. We’ll talk about it and then see if we can’t make it Good Design.
Our first item up for bid is a sign I’ve seen quite a bit in airports lately. It’s an ad for… well, I’ll let you guess.
That’s right, it’s an ad for a new foofy perfume called Pre’tentious. This scent conjours images of being famous, being photographed by top photographers and being in framed photos of… what’s that? Oh, it’s a phone. Yes, my eye is drawn to the head and eyes of the model with the feathers, down to her breasts, over to the bottle, left to the photographer, left to the other face in the frame and… that’s it.
Congratulations, Samsung just sold me a scent that doesn’t exist.
That’s right, the ad isn’t trying to sell perfume, it’s actually, after reading the fine print, marketing a cell phone with a camera.
Who is going to buy this cell phone? Professional perfume photographers? No, I don’t think so. Fashionista? Maybe
I don’t like ads that lead you to think it’s introducing you to a product and they actually want to sell you something else. It’s too much like the old bate and switch.